Uncategorized


Over the last couple of weeks I have been spending time dealing with nasty virus outbreaks at many customers. These nasty pieces of software present themselves as legitimate Anti Virus scanning products via a professional looking pop up designed to trick the user into clicking on them.

They always report the machine already has many virus issues and that the user should install a the advertised removal product but once the user clicks on the pop up they really do have a virus. So far I have seen several iterations and all of them get past both Symantec products and Mcafee. Once the virus is installed a user cant run their real AV product and the software adds itself to startup registry keys and slows internet access and disables the Windows Security Center and many other functions.

The best way to remove it is to boot Windows into Safe Mode and then use a virus removal product. Once that is done you should be fine.

Take note of this article from CNET on the Google China Hack and an IE hole.

I have heard from customers that they didn’t do anything other than open an email from a trusted source (via a Webmail client) and then boom. They had a virus.

Beware.

I thought I would write a quick note on Search Engine Optimization.

For any business considering using an SEO service there are a couple of key things they should consider:

Firstly SEO is not an exact science. It is more of a black art, there is no one defined set of rules you can follow, that if you follow them you will get a guaranteed result such as placing top of the search results list for your chosen search engine. You should therefore be aware that any SEO Expert who says they can guarantee this, is perhaps being overly optimistic in their sales pitch.

Now, there is a set of guide lines and generally accepted tasks you must follow to improve your position such as the way you write you copy, the meta tags you use, the landing pages you set up, the inbound links you have from other sites and how important those other sites linking to you are. The differential between a good SEO and a not so good SEO is how they tune these variables and others.

Google et al, do not publish their search algorithms – these are their secret sauce, the same as Coca Cola’s ingredients are not publicly available. Nobody external to these organizations has a true insight to current algorithms. They therefore can only perform the tried and tested techniques to improve position, and stay up to date with the latest information and snippets on how the algorithms might work. As more people do this, the advantage will be diminished for your chosen sector, then the algorithms will need to be tweaked by the search engine to once again differentiate form all the well optimized sites – someone has to be top of the list.

Don’t get me wrong, I am not saying don’t use SEO – it could be very beneficial but be careful in reviewing who you use, what they say they can achieve and how much you pay.

The first and best test of an SEO experts reputation is by typing SEO consultant or expert into Google and seeing who comes up top. If your intended provider isn’t on the first page, you can probably be sure they aren’t the best at it and someone else may be a better choice…

Part 5 - Outsource IT or parts of it

Outsourcing is probably a dirty word to some, especially when it is referring to jobs being sent overseas. That is not what I am referring to here, though it is difficult to know where the employees are if you use a large corporations services. I am talking about outsourcing either components of your system or perhaps all of it, but in the case of all of it, it should be done in a considered way or it may not work for you.

Partial Outsourcing

The first type of outsourcing I want to cover from a perspective of saving money is that of outsourcing one or more components – which could be an application or service that you currently run in house but could be done better by partners, either because it is not your core competency or it simply can be done cheaper in an alternative fashion.

My favorite current example of a component of IT being outsourced is that of email and in particular Microsoft Exchange. First of all, Exchange is a fabulous product that has been one of Microsoft’s best over the long haul and I have been involved in many implementations over the years and have never had a customer unhappy with the product or delivery. However, Exchange is a complicated product that requires continuous management and maintenance performed by someone with good messaging skills – there is more to it than meets the eye.

So consider this, even in the smallest organization, say with 5 users all with mailboxes, all requiring calendaring, contacts, tasks etc, the cheapest way to have the benefits of MS Exchange is probably to buy Small Business Server and a basic piece of hardware. Now the cheapest server with SBS 2008 costs around $3000 in the box, and that doesn’t include setup, backup and restore or anything else. Once it is in and all up and running, you then have the ongoing management costs, the upgrades, the electricity, etc.

Microsoft also provides Exchange via their Online Services (as do others but I haven’t been impressed by several other offerings I have tested) and for around $40 per month you can get your 5 mailboxes, the exact same benefits but literally none of the other costs from purchasing to managing and maintaining. You could enjoy the same features using the online edition for 6 years before it will cost you more than the initial outlay for hardware and software for your own internal version. To me that makes economic sense for any small or medium business.

The decision point as to whether it is relevant to you will be the number of users you have as there is a cross over point where it may not be so viable but I believe this could be a very high number in the thousands due to the increased levels of hardware and software you need to support big installations. Also for consideration is whether you use the server for other tasks. SBS will definitely provide other benefits that make it cost effective, as the server in a small environment will be performing multiple roles. Once you have Exchange on its own server the online version works out even better. I would love to see many companies taking advantage of this and having a professional email domain name to go along with it!

Total Outsourcing

Total outsourcing or outsourcing your entire IT operation provides definite savings if managed correctly. By removing your employee costs (and maybe re-allocating them to business growth tasks) and moving to a fixed cost contract you can save a large amount of money per year. A fixed cost contract means no more payroll, no more benefit expenses, no more overtime when the servers go down at 6pm on a Friday and instead hopefully a team of people who specialize in running IT for a business as their main task. They will have the procedures and skills in place to deliver a consistent security baseline, alert you to issues before they occur and be able to present to you improvements as technology develops and becomes relevant to you.

Here are a couple of thoughts:

1. If you do outsource, consider that local outsourcing is the way to go as you need to know that the company will have people on the ground to understand your environment and service needs quickly in the event of a problem - also the IT team external or otherwise is a key function of your business and knowing who they are is critical for success.

2. Key to saving with outsourcing is ensuring your IT house is in order before committing to a relationship, otherwise your fixed cost quickly becomes very variable. By this, I mean that if your systems are not standardized and rationalized first and you just handover a mess, then you are going to endure ongoing issues that will generate additional charges on top of the standard rates. Systems should already be built to a well documented standard then the outsourcer will only have to perform to the contract rather than performing continual ongoing fix projects. It is these fix projects that generate the extra fees and all of a sudden make outsourcing less effective.

Now for the shameless plug – Squeeze Technology (www.squeezetech.com) can hook you up with either of these options if you so wish and can help you evaluate which is more beneficial to you, as always, these are multi-faceted issues.

This is a hello from Elliot Lawrence, founder and CEO of Squeeze Technology in Orange County, California. Welcome to my new blog. I can almost feel the anticipation and excitement over the web waves for what I am going to write :-)

Here at Squeeze Technology, one of our main priorities is saving businesses money through better use of existing investment or new technology, and in this current climate it is more apt than ever. My blog will be covering the tips and techniques to deliver these benefits and will cover areas I think potential business readers will be interested in and more specifically will improve their business effectiveness and bottom line.

Now I am not a miracle worker but I have been working in this field for about 12 years and have had some pretty good results at the customers I have worked with and as of yet I have never been told to “take a ride”.

As time passes I hope to cover new issues, gotchas and specific technologies that I think will make a difference. For my next post I will be introducing 6 ways to save money and improve IT efficiency in measurable ways. If you want to know more in the meantime, please feel free to contact me.